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At PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications, and specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing. This role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence.

Tasks

  • Define and own the marketing technology strategy and roadmap aligned with FY27 priorities.
  • Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform).
  • Partner with IT to re-architect and optimise the marketing data foundation and data architecture.
  • Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities.
  • Enable scalable, high-quality marketing execution through automation, standardisation, and AI.
  • Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms.
  • Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights.
  • Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing.
  • Enable business-led marketing activation through self-service tools and scalable technology solutions.
  • Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners).
  • Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools).

Requirements

  • 6–8+ years of experience in marketing technology, digital platforms, or marketing operations.
  • Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms).
  • Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation.
  • Experience working with cloud-based platforms and integrated tech stacks.
  • Excellent stakeholder management and communication skills.
  • Analytical mindset with a focus on scalability, efficiency and performance.
  • Ability to work in a fast-paced environment and drive change across teams.
  • Fluent in English; German is a strong advantage.

Benefits

  • Hybrid Flexible Working Model: Spend part of your time working in the office and part at home, tailoring your schedule to your personal working style.
  • Learn and Grow: Access a variety of internal and external courses for training and upskilling, helping you advance your career.
  • Sustainable Performance: Benefit from resources such as sustainable performance workshops, self-leadership trainings, resilience and mindfulness sessions, nutrition webinars, and yoga courses.
  • Vacation and Leave: Enjoy a variety of leave options including maternity, paternity, adoption leave, vacation, and paid leave.
  • Volunteering: Participate in volunteer work with paid time off and Corporate Sustainability programmes.
  • My Benefits Portal: Access exclusive deals and discounts on products and services through a special offers and discount platform.
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Über uns
PricewaterhouseCoopers AG ist die Schweizer Mitgliedsfirma des internationalen PwC-Netzwerks und erbringt Dienstleistungen in den Bereichen Wirtschaftsprüfung, Steuerberatung, Rechtsberatung, Unternehmensberatung und Deals. PwC Schweiz unterstützt Unternehmen, öffentliche Institutionen, Unternehmerfamilien und Privatpersonen bei finanziellen, regulatorischen, strategischen, technologischen und organisatorischen Fragestellungen. Das Unternehmen ist an mehreren Standorten in der Schweiz und in Liechtenstein vertreten und verbindet lokale Beratung mit dem internationalen Netzwerk von PwC.
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