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You are the Senior Director of Apparel Marketing, reporting directly to the CMO. Your mission is to be the direct brand partner to the Creative Director of apparel, inspire teams across On, champion the culture, and be recognized as a guardian of the Apparel brand portfolio and strategic direction. You ensure all Marketing efforts in Apparel align with the main On priorities, influenced by the external global landscape.

Tasks

  • Define and lead the function-wide brand strategy for Apparel, overseeing multiple complex and strategic initiatives with a core focus on Apparel.
  • Drive high-level decisions as the decision maker for the Apparel Brand Management function and play a key role in executive decision-making.
  • Collaborate with the C-suite, senior leadership, and act as a key stakeholder to the Management Team.
  • Own the Apparel Brand Management discipline globally, defining operating models and priorities.
  • Simplify complex organizational situations and prioritize critical work across the enterprise.
  • Ensure synergies across all product categories, marketing channels, and regions.
  • Architect the structure, define the strategy, and lead the talent required to execute the brand promise across all categories.
  • Define the long-term, multi-year architecture for the Apparel Brand Management function, ensuring a unified global brand identity.
  • Align and secure buy-in from the C-suite and all regional Managing Directors on the overarching brand strategy and resource allocation.
  • Simplify and prioritize the portfolio of brand initiatives to focus resources on the highest-value opportunities for sustainable growth.
  • Coach, mentor, and direct the Apparel Brand team to raise the bar on strategic thinking and execution quality.
  • Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally.
  • Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating brand strategy, performance, and talent needs.
  • Establish and mandate key performance indicators (KPIs) and metrics used across all apparel categories and regions to measure brand success.
  • Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level.

Requirements

  • Recognized executive leader with a track record of driving change and growth at a global scale.
  • Possess intellectual curiosity and gravitas to challenge the status quo at the highest levels of the organization while fostering a culture of high performance and psychological safety within the team.
  • Enterprise-level strategist, capable of navigating ambiguity and complexity to deliver simple, high-impact organizational solutions.
  • Culture and Talent Catalyst who inspires senior leaders and develops the next generation of leadership.
  • 15+ years of progressive leadership experience in global brand management, brand strategy, or equivalent roles within premium sportswear, fashion, or consumer industries.
  • Minimum of 8+ years in a senior managerial role, managing a team of Director-level or equivalent leaders and overseeing a complex, multi-category brand portfolio.
  • Demonstrated ability to architect long-term strategic plans (5-year horizon) and successfully align C-suite, regional presidents, and cross-functional SVP/EVP leadership teams.
  • Executive-level presence and exceptional presentation skills; comfortable presenting strategy, performance, and organizational recommendations in front of large internal and external audiences.
  • High level of intellectual curiosity and a strategic mind balanced with the ability to define simple, executable frameworks for global teams.

Benefits

  • A challenging role at the forefront of On's global expansion and brand architecture, offering significant influence on the company's long-term success.
  • A fair and balanced internal recruiting process with opportunities to learn about other teams, roles, and challenges.
  • A work environment that is fair and inclusive, with all decisions related to recruitment, advancement, and retention free of discrimination.
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Über uns
On ist eine Schweizer Sportmarke mit Fokus auf Performance-Schuhe, Sportbekleidung und Zubehör für Running, Training, Outdoor und Lifestyle. Das Unternehmen entwickelt seine Produkte in der Schweiz und vertreibt sie über eigene Online-Shops, eigene Retail Stores sowie Handelspartner in internationalen Märkten. On verbindet Produktentwicklung, Design, Technologie, Markenführung, E-Commerce, Retail und globale Distribution innerhalb einer international wachsenden Unternehmensgruppe.
Das Team

You will work in a highly collaborative environment with strong ownership, clear ambition, and the opportunity to make a lasting impact. The role is part of the Marketing team within the Brand Experience department.

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